Sell on Smileline
Apply to sell your dental products to practices in the UK (except Northern Ireland) and the US through the Smileline Shop, and get your supplier account ready to take orders.
Suppliers sell to the dental practices that use the Smileline Shop. Smileline is the seller to the practice: it buys each item from you at your price, sells it at the Shop price, takes the payment and handles invoices and refunds. You keep the stock, pack and dispatch the orders, and Smileline pays you each month.
Selling is open to companies in the UK and the US. A UK supplier sells to practices in the UK (except Northern Ireland), a US supplier to practices in the US. Everything a supplier does is on the web; the Smileline phone app is for practices.
Apply
Go to /create-organization?intent=supplier in the Smileline app. Sign in, or
create your account when asked. You can apply from an account that already
belongs to a practice: the supplier account is created beside it.
Enter your Company name, website and country, tick I accept the Smileline supplier terms and click Apply.
Your supplier home (/supplier) reads We're reviewing your application,
with the steps approval waits for.
Applications open once the supplier terms are published in your country. Until then the form says Applications open once the supplier terms are published. Please try again soon.
Finish the application
Every step shows Done or To do. Only an owner of the supplier account can change them; anyone else on your team can read them.
- Company details — Legal company name, the Companies House number (UK) or EIN (US), the VAT number, your address and a contact we can reach. How we pay you holds the bank details for your monthly payment; only owners see it.
- Verify your email address — open the link emailed when you signed up.
- Self-billing agreement — accept it with Accept the agreement. See Self-billing agreement.
Smileline checks every supplier by hand and emails you when you're approved, or with the reason if not. A declined application can be approved later.
Supplier terms
The supplier terms are the agreement between your company and Smileline for selling through the Shop. The version you accept is the one shown when you apply. They cover:
- how and when Smileline pays you, what it can deduct, and how a change to your bank details is checked;
- that what you sell is genuine, carries the conformity markings it needs and comes through authorised channels;
- your indemnity and insurance, and working with Smileline on a recall;
- data protection: you receive each practice's delivery details and must use them only to deliver its order.
Self-billing agreement
Smileline writes the invoices for what it buys from you, once a month, so you never invoice Smileline yourself. The agreement allows this, following HMRC's rules for self-billing. In it:
- you agree that Smileline issues self-billed invoices for the goods it buys from you;
- you won't issue your own invoices for those same sales;
- you tell Smileline at once if your VAT registration or VAT number changes, or if you sell the business;
- it runs for 12 months from the day you accept.
Your home shows Accepted until the end date. Before then click Renew for 12 months. If it runs out, the month's self-bill is held back and your payment waits until you renew it. See Statements.
After approval
Your home reads You're approved to sell on Smileline. Approval sets up:
- your dispatch calendar, starting at a 14:00 same-day cut-off, Monday to Friday and one handling day;
- your dispatch and return addresses, copied from your company address;
- approval for everyday and professional-use products. Smileline approves other kinds, such as equipment it installs or software licences, one by one.
No offer goes on sale until it has a delivery service, so set those up first in Settings.
The home then shows what's waiting (Late, To dispatch, Returns to answer, Quote requests and Imports to review) and your delivery rating from practices, for example Delivery rating 4.8 · 96% on time.
If Smileline pauses your account, a banner says why: Smileline paused new orders, while orders already placed still go out as usual.
Settings
Settings (/supplier/settings) holds what delivery promises are worked
out from:
- Dispatch calendar — Time zone, Same-day cut-off, Default handling days, Dispatch days and Closed dates.
- Delivery services — for each kind of parcel you send (Parcels, Ground only, Lithium batteries, Your own deliveries, Pallets), at Standard and Express: the carrier, the Fewest days in transit and Most days in transit, and Postcodes you don't deliver to. Your own deliveries also list the Postcodes you deliver to. An offer goes on sale only once its product's kind has a service here.
- Addresses — the Dispatch address orders leave from and the Return address returns come back to. Only owners change them.
A practice sees the dates these make: Arrives Tue 14 – Wed 15 Oct, with a countdown to your cut-off.
Your team
Team (/supplier/team) invites colleagues by email. There are two roles:
| Role | Can |
|---|---|
| Owner | Everything: company details, addresses, the agreement, statements, the team |
| Member | Offers, imports, orders, returns and quotes |
Each member picks what reaches them in Settings → Notifications, under Selling on Smileline, and can turn on browser push there.
Partner programme
Bring practices to Smileline, set them up on the free plan, and earn a share of what they pay every month.
Offers and price files
Put your products on sale in the Smileline Shop for practices in the UK (except Northern Ireland) and the US — one offer at a time or from a CSV price list — and ask for products the catalogue doesn't have.