Shop
Buy dental supplies for your practice inside Smileline, sold by Smileline and dispatched by approved suppliers, in the UK (except Northern Ireland) and the US.
The Shop (/shop) is where your practice orders its consumables,
instruments and equipment. You see what each site is running low on, compare
delivery dates, and pay with the practice's saved card or bank account.
Deliveries can go straight into Inventory.
The Shop serves practices in the UK (except Northern Ireland) and the US. Each country has its own catalogue and prices, in GBP or USD. A site in Northern Ireland shows Delivery to Northern Ireland isn't available yet in the site picker, and nothing can be ordered for it. The Shop item appears in the clinical workspace's Practice menu.
Until the Shop opens to the public you can browse, search, read product pages and fill your basket, but you can't order yet. Proceed to checkout, Buy now, Send for approval, approvals, quotes, auto-order and saving a payment method are turned off, with a note that says The shop isn't open for public use yet, so checkout is turned off.
Sold by Smileline, dispatched by a supplier
Smileline sells every product in the Shop. Each product page says who sends it: Sold by Smileline · dispatched by the supplier that holds the stock. So:
- your order, your payment, your invoice and any refund are with Smileline, whichever supplier packs the parcel;
- one basket can hold products from several suppliers, and each supplier sends its own parcel;
- a return or a delivery problem goes through the order page, and Smileline steps in if a supplier doesn't answer.
Suppliers are companies Smileline has approved to sell. See Sell on Smileline if you are one.
Who sees the Shop and who buys
| Role | What they can do |
|---|---|
| Owner, Manager | Browse, buy, approve colleagues' baskets, and change Shop settings |
| Front desk, Telesales, Dentist, Hygienist, Nurse | Browse, add to the basket and send it for approval. A member an owner or manager has made a buyer can also buy and approve |
| Analyst, agency staff | No Shop |
Owners and managers are always buyers, so making someone a manager also lets them buy. Grant buying to anyone else in Shop settings → Buyers. Every member who can open Shop settings is told when someone else places an order.
Find your way round
The Shop opens full screen, without Smileline's top bar and rail. Back to Smileline (at the right of the Shop's menu bar, and in All categories) takes you back to the workspace you came from.
The bar at the top of every Shop page stays in view as you scroll. It has:
- Deliver to — the site you're ordering for. Prices, delivery dates and what's running low all follow it. A basket belongs to one site, so choosing another site moves your open basket there.
- Search the shop — products, item types, brands and categories as you type. Pick a category on the left of the box to search inside it. A barcode scanner works here too: scan a product's barcode and its page opens.
- Account — your Shop pages (Your account, Your orders, Buy it again, Approvals, Quotes) and, for owners and managers, the practice's Shop settings. It also opens notifications, team chat, the AI assistant and support, which the top bar and rail would otherwise give you.
- Orders and Basket, with the number of lines in your basket.
The strip below it has All categories (every category, in a menu from the left), Needed soon, Running low, Buy it again, Deals, Quotes, Approvals (with a count when baskets are waiting) and Your account. You only see the pages you can open.
When you add something to your basket, a small basket opens under Basket with the item, your subtotal and how much more you need for free delivery, and View basket (and Proceed to checkout if you can buy). It closes by itself after a few seconds unless your pointer or keyboard is on it; Esc closes it straight away.
At the foot of every Shop page are Back to top, what every order comes with (the delivery fee and when delivery is free, secure checkout, invoices for every order, reviews from verified practices), Back to Smileline, links to your Shop pages and your account, and Help: Shop guides and Contact support.
Product cards
Each card shows the product's picture, brand, name, stars and number of practice reviews, its price and when it arrives. The round + on the picture adds it to your basket. Once added, it turns into −, the quantity and +: change the quantity there, or press − at one to take it out of your basket.
The Shop home
The home is built for the chosen site:
- Highlights at the top: how many items your booked treatments need, how many stock items are running low, and the current deals — each only when there is something to show. They turn by themselves every few seconds, with a bar under each name filling as it goes. They stop while your pointer is over them or you're on them with the keyboard, and Pause highlights (top right) stops them until you press Play highlights. Pick Needed soon, Running low or Deals under them to go to one. If your device is set to reduce motion, they never turn by themselves. On the Running low highlight, Reorder now adds every running-low item still to order to your basket (Request all if you ask a buyer).
- Four panels, each shown only when it has something in it, with a link
at its foot to see everything:
- Needed soon — what your booked treatments will use, from your procedure kits and stock, so it arrives in time: up to four items, each with when it's needed and how short you are (Short by 2), or In basket once it is. The visits and the items that need someone first are on the Needed soon page.
- Running low — stock items at or below their min level in Inventory, with what's on hand against the minimum and a bar.
- Buy it again — what the practice bought before, each with its + and the day it was last bought.
- Deals — products on promotion, with the price before the cut.
- Popular in your categories — what practices like yours buy most, ranked #1, #2 and so on. Scroll it sideways with the arrows.
- Deals — every product on promotion, with the day each deal ends. See all deals opens the Deals page.
- Shop by category — every category.
- Your browsing history — the products you looked at recently, on this computer. Clear empties it.
Members who can't see stock levels get no Needed soon or Running low.
Needed soon and Running low
Needed soon in the strip opens one page with everything the site needs: what your booked treatments will use, the rows that need someone first (sizes to choose on a plan, items to take from stock, a patient's yes still to come, visits to plan, items to track), the items needed later, and Running low underneath. It needs access to Inventory and the clinical workspace.
Beside each section's heading on this page, and at the foot of the home's Needed soon and Running low panels, one button adds the whole section:
- Add the 3 items that are short (Needed soon) adds what's due to be ordered now to your basket. Items needed later stay under Upcoming. A need with no product yet (only an item type) is left for you to choose, and the message says how many need a product chosen.
- Reorder all 4 (Running low) adds every item still to order to your basket. If you ask a buyer rather than buy, it reads Request all 4, and the items go to the site's Store-room requests, where a buyer orders them.
A card's own Add to basket (or Request) does the same for that one item, and a Running low item with nothing left to order has no button. Each click works out again what's still short, so anything already in a basket, on order or no longer short is left out: Nothing to add when that's all of it. Clicking again after a lost connection never adds the same items twice. Each stock item keeps its own line in the basket, even when two of them (two surgeries, say) use the same product, so every delivery restocks the right one. See Stock.
Deals
Deals lists every product on promotion where you're delivering, soonest ending first, with the percentage off and the day the deal ends. Pick a category to narrow it.
Your account
Your account (/shop/account) gathers your Shop pages as tiles: Your
orders, Buy it again, Approvals, Quotes and Needed soon, and for owners and
managers the practice's Shop settings: Payment, Sites, Buyers, Auto-order,
Kits and Verification. A practice whose Shop has closed keeps Your account,
its orders and its payment settings.
Prices and VAT
Prices follow the legal entity that pays for the site: the site's own, or the practice's primary one. Set its VAT number in Practice details → Legal entities.
| Your practice | The price shown first | Beside it |
|---|---|---|
| UK, with a VAT number | Ex VAT | Inc VAT |
| UK, no VAT number | Inc VAT | Ex VAT |
| US | Before tax | Sales tax added at checkout |
The basket shows Estimated VAT in the UK, marked Confirmed at checkout, and Sales tax: At checkout in the US. Checkout always shows the exact tax before you pay. See Payments, refunds and invoices.
Delivery
Each product shows when it arrives at your site, for example Arrives Tue 14 – Wed 15 Oct to Kensington, worked out from the supplier's dispatch days, its cut-off time and the courier's transit days. When the supplier still dispatches today, a countdown says how long you have to order. A bank debit takes a few working days to clear before dispatch, and the dates shown already include it.
Delivery is one fee per basket, whichever suppliers send it, and free over a threshold. The basket shows the fee and how much more you need for free delivery.
What the Shop sells
- Everyday supplies and instruments, bought straight away.
- Professional use only products, for practices only and hidden from public pages.
- Prescription device (US) products, which need your practice's US licence, checked once by Smileline. See Shop settings → Verification.
- Equipment by quote, such as X-ray units: the supplier quotes a price and a deposit, delivers and installs it. See Quotes.
- Software licences, bought on the web only. The supplier sends the licence key to you directly.
Medicines and controlled drugs aren't sold in the Shop yet.
Buying
Search, product pages, the basket, Buy now and checkout.
Approvals
Send a basket for approval, approve and pay, or decline.
Your orders
Orders, invoices, cancelling, delays and Keep waiting.
Deliveries, check-in and returns
Tracking, checking a delivery in, returns and recalls.
Quotes
Equipment quotes, deposits, installation and the balance.
Payments, refunds and invoices
Payment methods, clearing, refunds, invoices and VAT.
Shop settings
Payment method and terms, buyers, sites and verification.
The Shop on the phone
Shop, approve and track orders in the Smileline app.
Scanning, labels and stock on your phone
Scan pack barcodes and Smileline labels with the app's camera, print QR labels for items and rooms, and take, restock, count and pick stock from your phone.
Buying
Find a product, choose its options and seller, then order it from the basket or with Buy now, paying with the practice's saved method, in the UK (except Northern Ireland) and the US.