Create reviewed SEO content

Open SEO → Content Studio, then choose the location the article should support.

Pick what to write next

What to write next suggests topics people search for that your website doesn't cover yet. The suggestions come from the keywords you track in Search visibility, busiest first. A topic stays on the list until an article has been started for it.

1. Click Start writing on the top suggestion, or Write on one of the More ideas.
2. To write about something else, type a topic under Or write about something else and click Start writing.

Smileline opens the editor straight away and starts researching the topic in the background. Starting an article needs a role that can use AI drafting. Your existing articles are listed under Your articles.

Use the research

The panel to the right of the article keeps the Content score at the top while you write. Below it are the Optimize, AI draft, Publish and History tabs. The article and the panel scroll separately, so the score and tools stay in view on a long article.

Smileline researches what the top Google results for your topic cover. Research takes about a minute; a progress bar on Optimize shows how far along it is, and you can keep writing while it runs. When it finishes, the score appears and Optimize shows a row for each part of it, with a bar and percentage. Open a row to see its detail:

• Term targets counts each suggested phrase in the current editor. Matching terms are highlighted inline without changing the saved document.
• Suggested headings and Questions to answer list what the top results cover. Click + next to one to add it to the article as a heading at the cursor.
• Words and Readability show the article's length and how easy it is to read.

If the research can't be finished, click Research again on Optimize. Treat the outline and ranges as guidance and write terms naturally.

Write and save

Use the toolbar for emphasis, headings, lists, HTTP or HTTPS links and JPEG or PNG images. The image button uploads the file to private storage, attaches it to this document and inserts it at the cursor. The editor autosaves with version checks. Saved confirms the latest draft reached the server; Newer version detected means you must click Reload before continuing.

Click Save revision when you want to cut an immutable snapshot from the current draft.

The History tab lists every revision with its date, word count, score and reviewer, the AI candidates generated for the article, and each webmaster email with its delivery status.

Use the AI tools

If your role can use AI drafting, the editor offers these tools. Each use counts towards your practice's monthly provider ceiling, shown in SEO overview.

• Improve: select text inside one paragraph or heading, click Improve in the toolbar and choose Make it clearer, Make it friendlier or Make it shorter. The selection is replaced with the rewrite; press undo to put the original back.
• Search result: open the Search result row on Optimize and enter the SEO title and Meta description Google shows for the page, or click Write with AI to draft both from the saved article. Aim for about 60 and 155 characters.
• Write the article with AI: on the AI draft tab, add an optional instruction and click Generate candidate once the research has finished. Generation creates a separate candidate and never replaces the editor automatically. When it is complete, click Apply candidate, then edit and review it normally.

Request and record clinical review

1. Open the Publish tab and add a review note when useful.
2. Choose the Clinical reviewer. New documents use the configured default active practitioner when one is set; otherwise the first active practitioner is initially offered.
3. Click Request review.
4. Ask the selected clinician to inspect the immutable revision.
5. The permitted reviewer clicks Approve revision.

Approval pins the revision and reviewer details; later edits, including changes to the SEO title or meta description, create a new version that must be reviewed again.

Export or email approved content

On the Publish tab, choose HTML or Markdown, then click Export approved revision. Both formats render the pinned approved revision. The SEO title and meta description are included while the article is still exactly as approved: as comments at the top of the HTML, and as title and description front matter in Markdown. Markdown exports preserve an ordered list's starting number and the hierarchy of nested bullet and numbered lists.

To send the same pinned revision to a developer, click Send to webmaster, choose a saved contact or enter the email address, then click Queue email.

The first time you use an address, Smileline emails the developer to confirm it and the revision is not sent yet. Once they confirm, queue it again and it goes out immediately. Confirmation attempts have a one-hour cooling-off period and a lifetime limit of three per contact. A failed or ambiguous confirmation-provider request still consumes an attempt.

Each confirmation link is usable for seven days. After the cooldown, a new request replaces it with a fresh seven-day link only if one of the contact's three lifetime attempts remains.

Contacts are shared with Website SEO briefs, so an address confirmed there works here too. The selector shows the permanent 50-contact capacity and a generic state for confirmed, pending, exhausted or blocked contacts. Authorised users can add and remove a manual block; a provider-reported block cannot be removed.

Smileline retries a queued webmaster email for up to 24 hours. A delivery that still cannot be handed off is shown as failed with a user-facing reason instead of an internal error token; submit a new delivery after correcting the recipient or provider issue.

Smileline does not publish Content Studio documents directly to your website.