Websites
Build, publish and look after practice websites and landing pages that Smileline hosts, with enquiry forms, tracking and ads already connected.
Ads → Websites builds websites and landing pages that Smileline hosts for your practice. They come connected: forms and quizzes send enquiries straight into Smileline, every page carries your tracking script, and your ad campaigns can send people to a page and follow it when its address changes.
Websites are for practices in the United Kingdom and the United States: on pay-as-you-go each live website is £0.20 a month (VAT included) or $0.25, and on the older price list they're part of the SEO & Ads add-on. They aren't available in other countries.
Landing pages
One page, one goal, for your ad campaigns.
Forms and quizzes
Enquiries, quizzes and call me now.
Connections
Tracking, cookie banner, call tracking, chat and booking.
Domains
Your free address and your own domain.
Search and blog
Titles, descriptions, sitemaps, redirects and articles.
Import a website
Bring the pages of your existing website across.
Who can do what
Websites use the Ads permission group:
| To do this | You need |
|---|---|
| See websites, their pages, versions and results | View ads, captured leads & results |
| Create a website, add and edit pages, change the design and connections, make version B or a preview link | Connect providers, manage lead forms & draft campaigns, and the add-on |
| Publish, publish a blog article, retry a version that stopped | Set campaigns live & change ad spend, and the add-on (except to retry a version that only refreshed practice details) |
| Take a website offline or back online, archive a website or a page, revoke a preview link, take an article down | Connect providers, manage lead forms & draft campaigns, with or without the add-on |
Owners and managers have all three levels. Front desk and analysts can look but not change anything.
Create a website
Open Ads → Websites and click New website. Nothing goes live until you publish.
Under Start from, choose Practice website for a whole site: home, treatments, team, fees, finance and contact pages, plus the privacy, cookie and (in the UK) complaints pages its footer links to. Under Treatment pages, tick the treatments that should get a page of their own, up to 50. You can add more later.
Or choose a landing page template to start your landing site: Implant consultations, Clear aligner consultations, New patients, Cosmetic consultations, Emergency appointments, and for US practices Use dental benefits before Dec 31. A practice has one landing site; once it exists, you add landing pages to it instead.
Enter a Name. The Free address is made from it, for example smile-dental.smileline.site. Change it if you like: lowercase letters, numbers and hyphens, not starting with p-. If it's taken, you're asked for another.
Click Create. The website opens on its Pages tab.
Templates are filled in with your practice's own details, and every claim they make waits for your tick (see Claims).
Pages
The Pages tab lists every page with its type, whether it is Live or Not published, and badges for Unpublished changes, Version B, A/B test running and the number of campaigns sending people to it.
- Add page asks for a Title, its Address on the website (such as
/dental-implants), its Type and how it starts: A blank page, A landing page template (with a treatment and location to fill it in) or A copy of another page. - A page's Type is Page, Landing page (no menu, hidden from search engines unless you change it, one goal) or Thank-you page (where a form can send people after they enquire; always hidden from search engines).
- Page settings changes the title, the address, the Search description, the Share image and Hide this page from search engines. These go live with your next publish. When a live page moves, its old address sends visitors to the new one, and linked campaigns follow it — see Landing pages.
- Make a copy, Create version B (see A/B page tests) and Archive are in each page's menu. Archiving a live page takes it off the website straight away, without publishing — with or without the add-on. A page in a running A/B test can't be archived or moved until the test stops.
Some addresses belong to the website itself and can't be a page's: anything under /blog, /_media, /_assets, /_sl, /__sl or /.well-known, and /sitemap.xml, /robots.txt and /favicon.ico.
Edit a page
Click Edit to open the page editor. It fills the whole window; Website at the top takes you back. Drag sections in from the left and type straight onto the page. Switch between Phone, Tablet and Desktop to check each size. Sections come in four groups:
| Group | Sections |
|---|---|
| Content | Top section, Offer, How it works, Image and text, Text, Treatments, Comparison, Video, Questions and answers, Small print |
| Trust | Trust bar, Google reviews, Testimonials, Before and after, Team |
| Practice details | Location and hours, Prices, Finance, Online booking, Latest articles |
| Enquiries | Quiz, Enquiry form, Call me back — see Forms and quizzes |
To have a change drafted for you, click AI on the left of the editor and ask the AI assistant — for example "Make the top section darker".
Click Notes on the left to see the page notes your team left on the live page, reply to them and resolve them. Ask the assistant to apply these notes hands the open notes you tick to the AI tab, for the assistant to draft the changes they ask for.
Each section has a background (Plain, Tinted, Dark or Brand colour) and its own settings on the right. Images come from your practice's image library: upload one there or pick one you already have. Large photos are made smaller before they upload.
The editor saves as you go and shows Saved, Not saved or Changed elsewhere:
- If someone else saved the same page while you were editing, choose Reload to see their version or Keep mine to save yours over it.
- If a save fails, your changes are kept in this browser. Try again saves them; next time you open the page you can Restore them or Discard them.
- People who can't edit see the page as View only.
Claims wait for your tick
Anything a regulator or an ad platform could hold you to — an offer, an award, a price, a finance example, a testimonial, the consent behind a before-and-after photo — is a Claim. A claim shows on the website only once someone ticks Confirmed by the practice, and changing its text clears the tick. Templates start with nothing ticked, and the AI assistant can never tick one.
Design
The Design tab sets the look of every page:
- Style: Classic, Warm or Modern, each with its own fonts. Fonts are served by Smileline, not by Google.
- Main colour, Accent, Text and Background, or Use logo colours to take them from your logo. If a combination is hard to read, Hard to read lists each pair with its contrast and the minimum it needs.
- Corners (Square, Soft, Round) and Buttons (Solid, Pill, Outline).
- Logo, Header (its Menu, a Header button and Show the phone number) and Footer (Footer text, Footer links, Show addresses and opening hours). Landing pages show a shorter header.
- Search engines: the words added After every page title, and a Description when a page has none.
- Under More: the Cookie banner wording and the Page for addresses that don't exist.
Design changes are saved straight away but go live only when you publish: Design saved. Publish to put it live.
If someone else saved the design while you were changing it, choose Reload to see their version or Keep mine to save yours over it.
Your practice details on the website
Sections such as Location and hours, Team, Prices, Finance, Online booking, the Trust bar rating and Google reviews show your practice's details as Smileline holds them: your locations and opening hours, your team and their photos (with GDC numbers in the UK), your treatments and prices, your finance lender, your booking page, your Google rating and your best reviews. They are taken when you publish.
Smileline checks them every hour. When something changed — new opening hours, a new team member — it publishes your live pages again with the new details on its own, shown in Versions as Practice details refreshed. Your drafts are not touched. Google review text is shown only for as long as Google allows; Smileline refreshes it before then.
Publish
Click Publish in the editor. Smileline saves the open page first, then lists the website's pages with those that have Unpublished changes ticked. Your design and practice details go live with them.
Before you publish, it shows what to look at, page by page. None of it stops you:
- Hidden until someone confirms them: claims nobody has ticked yet. They won't show.
- Worth a second look: wording the ad policy check flags.
- Practice details the website still needs: the practice name, an address, a phone number, an email address and, in the UK, GDC registration numbers.
Click Publish. The dialog shows Going live… and then Your changes are live. Clicking twice publishes once. If campaigns send people to a page you are moving or archiving, you're asked first, and Publish anyway goes ahead. A page in a running A/B test can't be published until the test is stopped.
If publishing can't finish, it shows Publishing stopped with the reason, and Retry starts it again. A version that isn't live within a day stops the same way. Nothing already live changes while it waits.
Versions
The Versions tab lists every publication: its number, why it happened (Published, Practice details refreshed or Restored), who and when, and its state — Going live…, Live, Replaced, Failed or Stopped. A stopped version shows its reason and Retry.
Each page also keeps the versions it was published with. Open them from the page's menu on the Pages tab and restore one into the draft; if someone has changed the draft since, you're asked before their changes are replaced too. Restoring changes only the draft: publish to put it live.
Share previews
The Share previews tab makes a private link to your unpublished pages, for someone to check before they go live. Click Create a preview link and Copy link: this is the only time the link is shown. Anyone with it can see your unpublished pages for 72 hours.
Preview pages are hidden from search engines, their forms don't send, and they carry no tracking, chat or booking. Revoke turns a link off straight away. The list shows each link as Active, Revoked or Expired, active links first; Load more shows older ones.
Take a website offline
You can take a website offline at any time and put it back online the same way. While it is offline, every page shows a simple holding page with your practice's name, phone number, address and opening hours, and no forms. Within about a minute every visitor sees the change.
Archiving a website takes it offline for good and gives up its free address, which is never reused. Restoring an archived website gives it a new free address.
If the SEO & Ads add-on ends
Your websites keep working for 14 days: pages stay up and forms still send enquiries. In Smileline, each website says when it will pause, for example "The Ads add-on has ended. These pages pause on 2 Nov 2026 unless it is renewed."
After 14 days, each website shows its holding page: your practice's name, phone number, address and opening hours, with no forms and no tracking. Its card says Paused: add-on ended. Nothing is deleted: your pages, versions, addresses and domains are kept. Renew the add-on and your websites come back within the hour.
A publish you started before the add-on ended still goes live. While the add-on is off you can't edit or publish, but you can still take a website offline, archive it, revoke preview links and take articles down, and Smileline keeps refreshing your practice details on the holding page.
If your Smileline subscription itself ends, your websites pause within the hour, with no 14 days' grace. An enquiry sent from a page a visitor still had open isn't turned away: Smileline keeps it.