Landing pages
Make one-goal pages for your ads, promote a page with a campaign, and see each page's visitors, enquiries, bookings and cost per booking.
A landing page is a page built for one goal — usually the page an ad sends people to. It has a shorter header with no menu, it is hidden from search engines unless you change that, and it ends in an enquiry: a form, a quiz or call me now.
Landing pages are for practices in the United Kingdom and the United States: they're free on pay-as-you-go, and on the older price list they're part of the SEO & Ads add-on.
Landing pages are pages of a website
Every landing page belongs to a website Smileline hosts:
- On a Smileline website, click Add page, choose the type Landing page and start from A landing page template, a blank page or a copy.
- If your main website is somewhere else, your landing pages live on your landing site (below).
The templates are Implant consultations, Clear aligner consultations, New patients, Cosmetic consultations (bonding, veneers and whitening), Emergency appointments and, for US practices, Use dental benefits before Dec 31. Choose a treatment and a location and the template is filled in with your practice's own details. Its claims wait for your tick, as on every page.
The landing site
A practice whose website lives elsewhere gets one landing site: a Smileline website that holds only landing pages, on its free address, with the privacy, cookie and (in the UK) complaints pages its footer links to. Its home address, /, sends visitors to the practice website saved in your practice settings, when one is saved.
Smileline creates it the first time you make a landing page from the campaign builder, or you can create it yourself from New website by choosing a landing page template. A practice has one. You can give it an address of your own, such as offers.yourpractice.co.uk — see Domains.
Create a landing page from the campaign builder
In the campaign builder, the Landing page of a website campaign is under Advanced on the last screen. It lists your live Smileline pages — landing pages first, and those for the campaign's treatment before the rest — with Another address for a page that isn't on Smileline.
Create a landing page makes one from the campaign's template, treatment and location and publishes it straight away. It goes on your newest Smileline website that is live on your own domain and online (not taken offline or paused), or else on your landing site. When it is live, the builder picks it for the campaign and links to it so you can edit it afterwards. Creating one needs Set campaigns live & change ad spend.
Promote a page
Promote opens the campaign builder with that page as the campaign's landing page. It's in a live page's menu on the Pages tab, in the page editor and on the Landing pages list. The builder starts from the template for the page's treatment, on a platform whose ads open a page, with the headline taken from the page's top section. As always, the campaign is built paused and nothing spends until you set it live.
Thank-you pages and version B pages can't be promoted.
Campaigns follow the page
Choosing one of your Smileline pages links the campaign to it. When the page's address changes — you move the page, or make your own domain the website's main address — Smileline updates the linked campaigns' ads to the new address when you publish, and the old address keeps sending visitors on. Changes to a campaign's ads take turns, so the update waits behind any change already on its way.
Typing an address under Another address unlinks the campaign. The campaign page shows which Smileline page it is linked to.
Before you move or archive a page that campaigns send people to, Smileline asks you to confirm. Instant-form campaigns have no landing page.
Results
Ads → Landing pages lists every landing page with its visitors, enquiries and bookings over the dates you pick, and the campaigns linked to it with their spend and cost per booking. An enquiry counts for the page it first landed on, and visitors count on every address a page has had. A website's own results show the same figures for each of its pages.
Bookings are what the verdicts judge: a page that brings cheap enquiries that never book isn't winning.