Smileline
Marketing

Website connections

See what every page of a Smileline website is connected to — tracking, the cookie banner, call tracking, chat, online booking, instant AI callbacks and conversion tracking.

A website's Connections tab shows what its pages are connected to. Tracking, the cookie banner, online booking and conversion tracking follow your practice's own settings, with a link to where they're changed. Call tracking, chat and instant AI callbacks are switched on the tab itself and saved at once. Websites are for practices in the United Kingdom and the United States: on pay-as-you-go each live website is £0.20 a month (VAT included) or $0.25, and on the older price list they're part of the SEO & Ads add-on.

Connections don't need a publish: a change you make on this tab reaches your live pages within about a minute.

Tracking and analytics

Every page carries the Smileline tracking script with your practice's site key, so there is nothing to install. Visits, page views and enquiries appear in Ads → Analytics, recorded with the address they happened on: the same path on two of your websites counts separately. Heatmaps and session recordings work on these pages when they're on for your practice.

On a free address, the visitor cookie belongs to that address alone, so it is never shared with another practice's website on the same domain. The script doesn't report a Smileline website's own forms as detected forms: they are already connected.

The banner shows when your practice's Visitor id and consent setting (under Settings → Website → Tracking, Advanced) is Always wait for consent. A UK practice whose tracking starts with its first Smileline website starts with that setting; a US practice starts with Store the visitor id immediately, so its pages show no banner. Changing the setting changes every page, and your other websites too.

The banner offers Accept all and Reject all, one click each and equally prominent. Cookie settings in the footer opens it again. Its wording is your practice's, set under Design → More → Cookie banner wording, or by default: "Smile Dental would like to use cookies to understand how visitors find and use this site and to measure its advertising. The site works the same either way." A browser sending the Global Privacy Control signal is treated as a refusal, whatever the banner says.

Call tracking

Choose a call tracking pool and the phone numbers on your pages show a tracking number to each visitor, so a call is credited to the visit and campaign that brought it. Without a pool, visitors see your locations' own numbers. If your practice has no pool yet, the tab links to Settings → Call tracking.

Chat

Switch on the chat widget to show it on every page. It's offered once your practice's chat widget is on; until then the tab links to its settings.

Online booking

Booking sections and buttons that go to Online booking open your online booking page when it's switched on for your practice.

Instant AI callbacks

Shown when your practice has the AI receptionist and you can manage AI calling. Switched on, a visitor who asks for a call on a Call me back form and ticks its consent box gets an AI call straight away, inside your calling hours. Switching it on or off rebuilds the website's pages, so the form's wording changes to match within a few minutes. See Call me now.

Conversion tracking

For each ad platform you've connected, the tab shows whether conversion feedback is working — leads and bookings from your website's enquiries going back to the platform — with a link to that platform's settings.

Conversion tracking is not switched on automatically for US practices, and Smileline never sends their events: a US dental practice is generally a HIPAA covered entity, and ad platforms won't sign a business associate agreement.

When a connection isn't available

A connection your practice can no longer use — a retired pool, chat switched off, the AI receptionist ended — shows as off on your pages, and switching it on again is refused with the reason, such as "Switch on website chat first" or "Instant AI callbacks need the AI receptionist".

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