Creative studio
Generate on-policy ad copy and images from guided templates, then pick and approve the variants you want to run.
The Creative studio turns a template and a photo into ready-to-run ad creative: copy plus an image in each of the three ad formats, checked against healthcare advertising policy before anyone can approve it. It is part of the SEO & Ads add-on.
Open Creative studio in the Ads workspace — the campaign wizard's image picker also links straight to it. Generating needs campaign-management permission plus AI assistance; approved variants become available to attach in the campaign wizard.
The templates
| Template | Best for | You provide |
|---|---|---|
| Meet the dentist | The highest-trust format for local practices | A photo of the clinician, their name, and one trust fact (years qualified, patients treated, a rating…) |
| Offer | A priced offer with an end date | The treatment, the offer price, the end date, and optionally a photo |
| New patient welcome | An always-on ad welcoming new patients | A photo of the practice or team, and what a new patient should know first |
| Treatment spotlight | Explaining one treatment to patients considering it | The treatment, who it's for in one sentence, and optionally a photo |
Generate, pick, approve
Choose a template and fill in its inputs. Photos are JPEG or PNG; your own photo becomes the reference the images are generated from.
Click Generate creatives. SmileLine generates the copy and one image per format — square (1:1), portrait (4:5) and vertical (9:16). This usually takes a minute or two.
Review the variants, Pick the ones you like, and Approve them. Only approved variants can be attached to a campaign.
If generation fails, or some formats can't be generated, the unused share of your budget is refunded automatically.
The policy check
Every variant is checked against healthcare advertising rules the moment it is generated, and the findings are shown on the variant. There are three levels:
- Blocking — the variant cannot be approved or submitted. Outcome guarantees, absolute claims ("100%", "pain-free", "permanent", "risk-free"), cure or miracle language, and before/after imagery where a platform prohibits it.
- Warnings — worth fixing, but your call. For UK practices: "specialist" (a GDC-protected description), unsubstantiated superlatives, pressure or urgency tactics, and a stated price without "from" or terms.
- Notes — for example, that the image is AI-generated and the platform's AI-content disclosure will be set automatically on submission.
The check is stored against the strictest platform's rules, then re-checked for the specific platform again when the creative is actually submitted — a blocked creative can never slip through at launch either.
Publishing AI-generated images to the platforms is currently held back while each platform's AI-disclosure handling is verified — a campaign with an AI-generated image attached will refuse to launch rather than publish it undisclosed. Generated copy is unaffected.
The monthly allowance
Creative generation has a monthly practice allowance of $20, shown on the page as it is used. A full session — copy plus all three image formats — costs about $0.77, so the default allowance covers roughly 25 generations a month. When it runs out, generation pauses with Generation budget used up and resets at the start of the next month; picking and approving already-generated variants keeps working.