Social workspace
Publish and schedule posts, collect post ideas, see how every account and post performs, send links by DM to people who comment, connect social accounts and run outbound campaigns in one marketing workspace.
Open Social in the main sidebar. It opens on the Calendar. Social is where the practice plans and runs its social media: a publishing calendar, an ideas board, insights for every account and post, automatic direct messages from comments, outbound campaigns and account connections.
Use the back arrow beside the Smileline wordmark to return to the main workspace.
Choose a workspace page
Calendar
Write a post once, publish or schedule it to every connected account, and follow each account until it's live.
Ideas
Collect post ideas with photos and videos on a shared board, generate new ones with AI, and turn them into posts.
Videos
Turn a patient's testimonial clip into a finished social video, edited in your own Descript account and checked by AI, then approve and post it.
Images
Turn photos or a few lines of text into social-ready images: AI smile designs, headshots and artwork, or branded before & afters, review cards and notices.
Insights
See followers, views and engagement for every account, and the numbers of every post on it, including posts published directly on the platform.
Automations
Reply to people who comment a keyword on your Facebook or Instagram posts, and send them a link by direct message.
Campaigns
Message a filtered patient segment once by SMS, email or WhatsApp, or everyone who messaged you on Instagram or Messenger in the last 24 hours.
Accounts
Connect the Facebook, Instagram, Google Business Profile, TikTok, LinkedIn and YouTube accounts Social posts to, and reconnect or remove them.
Campaigns has moved from the main sidebar into Social. Links and bookmarks to the old campaign pages redirect to the new ones. Campaigns keeps its own permissions, so it appears only for owners, managers and analysts.
What's included
Social is part of Smileline Core, including posting to Google Business Profile and its insights. Generating ideas and captions with AI also needs the AI assistant add-on — see Billing. Videos is for paying practices in the United Kingdom and the United States, and its AI editing is billed by usage. Images layouts are free for every practice; its AI images are for paying practices in the United Kingdom and the United States, billed by usage like Videos.
Who can do what
Social has three permission levels, shown as the Social group when you Compare roles under Settings → Team members:
| Level | Who has it |
|---|---|
| View the social calendar, ideas & insights | Owners, managers, front desk and analysts |
| Connect social accounts & configure automations | Owners and managers |
| Create & publish posts and ideas | Owners, managers and front desk |
Setting the calendar's posting times also needs Connect social accounts & configure automations. An automation's activity shows who commented and what they wrote, so it also needs View the inbox: analysts see automations and their results, but not the activity. Telesales and clinical roles don't see Social.
Recall reminders
Remind patients when their check-up or hygiene visit falls due — from four weeks before to 18 months after — with a one-tap link to book it.
Social accounts
Connect the Facebook Pages, Instagram accounts, Google Business Profile locations, TikTok accounts, LinkedIn pages and YouTube channels that Social posts to, reconnect one that stops working, and remove the ones you don't use.