Website search and blog

Smileline websites are built to be found: each page has its own title, description and share image, search engines get a sitemap and structured data, and moved pages redirect. Approved Articles can go on the website's blog. Websites are for practices in the United Kingdom and the United States: on pay-as-you-go each live website is £0.20 a month (VAT included) or $0.25, and on the older price list they're part of the SEO & Ads add-on.

Titles, descriptions and share imagesCopy Anchor Link

• A page's Title is the title search results and browser tabs show. The words in Design → Search engines → After every page title are added after it, such as Dental implants | Smile Dental, London.
• Its Search description (in Page settings) is the text under the title in search results. A page without one uses the Description when a page has none from Design.
• Its Share image is the picture shown when someone shares the page. A page without one uses the website's share image from Design, if there is one.

Each page also names its own address as the one search engines should list, and uses your logo as its icon.

Hiding pages from search enginesCopy Anchor Link

Tick Hide this page from search engines in a page's settings to keep it out of search results; it still works for anyone with the link. Some pages are hidden whatever you choose:

• landing pages start hidden (you can change that);
• thank-you pages are always hidden;
• a version B is hidden at its own address — search engines see version A;
• share-preview pages.

Sitemap and robotsCopy Anchor Link

Every website has /sitemap.xml, listing the pages that aren't hidden, the blog and its articles, each with when it last changed. A website with more than 50,000 of them gets a sitemap index instead. /robots.txt lets search engines in and points them at the sitemap. Both always use the website's main address.

Every website also has /llms.txt, a short plain-text summary for AI tools: your practice's name, its locations with their addresses and phone numbers, and the same pages the sitemap lists. While online booking is switched on it also links to your booking page.

Structured dataCopy Anchor Link

Pages carry the structured data search engines read:

• the home page describes your practice as a dentist, with its address, phone number, opening hours and location;
• while online booking is switched on, the home page also says appointments can be booked online and links to your booking page (switching booking off takes the link away, here and in /llms.txt, without publishing again);
• Questions and answers sections become FAQ markup;
• pages below the home page carry breadcrumbs;
• blog articles name their clinical reviewer.

Ratings from your reviews are shown to visitors but not marked up for search engines.

RedirectsCopy Anchor Link

• When you change a live page's address and publish, its old address sends visitors and search engines to the new one, keeping anything after ?.
• A website import adds redirects from your old website's addresses to the new pages.
• Each page has one spelling: an address typed with capitals or a trailing slash sends visitors to the plain one.
• When your own domain is the main address, every other address of the website redirects to it — see Domains.

A redirect stops as soon as a page takes over its address.

BlogCopy Anchor Link

An approved article from SEO → Articles can be published to a website's blog, from the Publish panel in its editor, at /blog/ followed by an address you choose (lowercase words joined by hyphens). The blog's own page, /blog, lists the articles, and the Latest articles section shows the newest on any page.

• Only an approved article can be published, and only while it is still exactly as approved. After an edit, approve it again first.
• The article goes up as it was approved: its SEO title (or its title), its meta description and its text. Its page shows a visible Reviewed by line with the clinical reviewer's name and registration.
• Later edits in the article editor don't change the published article. Publishing the same article again replaces it with its newest approved version.
• Publishing an article puts it live with a new version of the website, without changing any page. On a website that has never been published, it goes live with the first publish.
• Taking an article down removes it the same way, and works even without the add-on.

Publishing an article needs Set campaigns live & change ad spend; taking one down needs Connect providers, manage lead forms & draft campaigns.